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2003 Pollution Preventions
Award
ElectriCab is the proud recipient of the 2003
"Pollution Prevention Award" from the Sacramento County
Business Environmental Resource Center (BERC). Based on the
company's "outstanding pollution prevention efforts,"
ElectriCab was honored by the following Federal, State, County and
City organizations:
- United States Senate, Senator Barbara
Boxer
- California State Assembly, Darrell
Steinberg
- California State Senate, Deborah
Ortiz
- Sacramento County Board of Supervisors,
Illa Collin
- Sacramento City Council, Mayor Heather
Fargo

ElectriCab director, Robert
Kittell, P.E., accepts 2003 PPA award
2004 EPA National Ombudsman Conference
ElectriCab director Robert Kittell,
P.E., delivered the following address as invited speaker and
Small Business panel member:
“Private Sector Environmental Stewardship
and Economic Prosperity”
(excerpt)
“Our mission at the ElectriCab Company is to deliver world class
fare-based urban transportation that is clearly distinguished by the
use of zero-emission vehicles. Our mission is to do so
profitably as an on-going enterprise, and to incubate and dominate a
new kind of transportation marketplace. As a small business with
barely two years under our belt, we face many similar challenges as do
other traditional enterprises in our community, including financing
and growth. We have a couple of additional burdens: overcoming
in the minds of investors the myths of the electric vehicle industry,
and overcoming the hype about alternative technologies.
“I am not here to romanticize over the feel-good stories about
chocolate-dipped strawberries or golf cart communities. I am not
here to applaud our polluters for not polluting as much this year as
they did last, or to give credit-for-effort to demonstration programs
or e-mail campaigns that will fade away and be forgotten. I am
not here to dream about technologies-of-tomorrow or
bridges-to-the-future. I am here to talk about impact, about
clean air solutions for today, about zero emission
transportation. I am here to talk about environmental
stewardship and economic prosperity. I am here to talk turkey
about financing, and processes to enable the true innovators of our
society, small business, to deliver environmental solutions at a time
and place where they are desperately needed.
“Dismayed at the lack of clean transportation alternatives in the
Sacramento community, I developed what would become the foundation of
the ElectriCab service model: a profitable operation based upon
lifecycle costing methods, clearly distinguished by its zero-emission
nature, utilizing electric vehicles built to industry-leading
performance specifications, and to optimize the dynamics of fleet,
cash flow and infrastructure. The biggest problem was, the
vehicles as specified didn’t exist.
“I proceeded down the path of experimenting with Neighborhood
Electric Vehicles, including rapid charging and advanced chemistry
batteries. We ultimately wound up with a 4-passenger golf cart
that could be driven over 300 miles per day on city streets. We
leveraged our learnings into a minivan conversion platform that served
as both concept vehicle, and eventually, as a full-function, freeway
capable, licensed and insured, revenue-generating electric
taxicab. While in service last fall, our flagship vehicle, E1,
validated a full suite of capability requirements, and was met with
extraordinarily positive marketplace acceptance. Customer
reaction ranged from, “It’s just like a gas car… I can’t
believe it’s electric!” to “You’re going to be the next Bill
Gates. You’re an Einstein!” It was with great pride
that I announced to the chamber of commerce transportation committee
that E1 had reduced over 500 pounds of emissions during its first week
of operation.
“ElectriCab was self-funded initially, and had reasonable investment
success through its Proof-of-Concept phase; it is at the expansion
phase that fundraising has become more difficult. While the easy
part is to identify sources for grants, loans, guarantees and private
investment, the obvious challenge is in actually being awarded such
funds. Much as BERC has documented processes to ensure
compliance with regulatory requirements, a similar framework for
notification, qualification and realization of public or private
sector funding could be instrumental in enabling small businesses to
bring new products or technologies quickly to market. Putting
the entrepreneurs in contact with the funding community, and expertly
guiding them through the process, will be of tremendous value.”
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